Nells Point, Barry Island

Project Promoters

The site owner and promoter is Vale of Glamorgan Council who are being advised by GVA. The scheme proposals are strongly supported by the Welsh Government as a strategically significant hotel and leisure development opportunity for the Cardiff Capital Region economy


£100 Million GDV


Tourism and leisure


Barry Island, Vale of Glamorgan 

Planning Status

Allocated for tourism and leisure uses


Barry Island is exceptionally located as both a desirable place to live and to visit, given its proximity to Cardiff Airport (10 minutes travel time), the City of Cardiff (20 minutes), excellent rail connections (4 local stations including one on Barry Island, only 100 metres from the Nells Point site) and new international conference facilities at Celtic Manor. 

Barry Island is a popular tourist and landmarked destination, attracting 415,000 visitors, rising year on year, situated within a catchment area of at least 10 million people. Both Barry Island itself and the wider Cardiff City Region economy is in great need of more and higher quality hotel accommodation, demand being driven by the airport, events in Cardiff and at Celtic Manor.

In recent years part of Barry Waterfront has been subject to significant regeneration investment from both the Vale of Glamorgan Council, Welsh Government and from private developers and investors, with further ambitions for a marina development to come.

The 4-hectare Vale of Glamorgan Council owned site (currently used as a car park) known as Nells Point occupies a sea front location at the popular Whitmore Bay on Barry Island, and offers a superb setting for a 100-200 bed 4-star hotel with complimentary tourism and leisure facilities, with an estimated GDV of over £70m.

The Vale of Glamorgan Council has already invested heavily in public realm improvements along the sea front and has further plans to enhance the tourism potential of Barry Island. This has already resulted in private sector interest with established investors bringing forward a number of restaurant proposals in a listed building adjacent to the site in 2019.

Other Opportunities