As we move out of the pandemic, it would be easy to talk change but unconsciously slip back into the ‘same old’. That is simply not an option for CCR; and even if it was, it wouldn’t be a particularly wise route to take. As we’ve seen in previous “Reimagining the Region “articles, the Pre-Covid CCR was a wonderful place to live and work for many; and a far-from-perfect-place for many others. A region characterised by an extraordinary history and huge potential for the future, with much to cherish and be proud of - and much to change and improve. CCR came into being to address the geographical inequalities, attract more of the ‘right’ inward investment, strengthen our foundational economy and make public investment work better right across our region. Those challenges still remain.